Graphic design includes a creative process that involves organizing and visualizing images and images on two or three dimensional surfaces and on all digital media in order to convey information to a predetermined target audience in line with planned marketing objectives and strategies for a product, service, idea or organization. For this reason, visual communication design has become a profession that combines the terminology and approach of many disciplines with multi-layered and in-depth competence.
To create different tools, methods and systems that are needed to enable them to change their views and attitudes or to adopt a particular opinion or attitude voluntarily to inform, direct, and propose a particular behavior is the area of the field of study of visual communication design. Visual communication designers decide how the information consumed is transformed from data to information and how it is designed and made visible by communicating with the target audience that is encountered every day in various environments. Visual communication designers contribute to the creation of a visual culture environment; specialized in translating ideas into tangible experiences that are conceptualized and expressed not only by interpreting the interests of users who make sense for the community; respect the diversity of environmental and cultural contexts and adopt an approach based on the principles of coexistence,without exaggerating differences and ignoring common denominations; they are professionals who have a personal moral responsibility in this regard, who care not to harm humanity, nature, technology and cultural phenomena. In this context, there are many areas in which designs are realized by Visual Communication designers. for example; corporate identity applications related to an organization, logo design, banner design, illustration design, book, magazine, newspaper, brochure and Catalog design, label and packaging design, outdoor advertising, press ads, web pages and interactive design , animation and animated graphics, visual communication icons and Traffic Signs design and environmental graphic designs are some of these.
Today, the graphic design and applications surrounding a wide range of areas are becoming more fluid and increasingly integrated into a dynamic structure of the border between both multidisciplinary and interdiscipliner areas. Therefore, design education should focus on a critical thinking that is consistent with communication tools. Education should nurture the personal reaction attitude and ability. The new training programme should encourage communication and cooperation strategies and methods. Design theory and design history must be included in the design education integrity as integral parts. Design research should replicate design knowledge production by understanding the physical, social and cultural factors related to the human being, knowing, feeling, and understanding in order to improve design performance. Design training should prepare more students for change than ever before. At this point, learning-centered education should be replaced by teaching-based education. Thus, the design instructor will be relieved of the fact that he is only a person who gives information, and he will be inspired to grow more valuable designers. The power of thinking about the near and distant future will be an indispensable part of visual communication design.
Therefore, developments in the fields of media technology and information economy today determine the need for improved balance between human beings and its socio-cultural and natural environment as the most important agenda item. Visual communication design has a mission and professional validity to address this need in both international and national platforms.The Visual Communication design, which is a special and creative field of expertise that will guide sectoral requirements in the field of intercultural and interdisciplinary communication, will inspire professional practices and contribute to the understanding of the socio-cultural and natural environment of human beings.
The Department of Graphic design has an innovative mission that aims to provide guidance to qualified visual communication education both at local and regional level and at national and international level, and to manage sectoral requirements and commercial trends with the foresight of the era.